Because once I found out it was $350 retail, do I want to invest my money into something that nobody has really seen before? I don't know how "hot" of an item it will be or how much it will sell for, and it was already a pretty high ticket dollar value. Those were the first things that I did when I got in: assess what was there, what was new and what I wanted to pour my money into. So, for example, the bomber from the last Yeezy tour: I looked on eBay to see how much that old bomber was selling for. My biggest concern was finding out the retail of the items that were new for the store - like the jean jacket and the bomber - and then seeing if anything like it was released in the past. I already had a good shopping list of things that I needed to get that were already sort of sold.
KANYE LIFE OF PABLO TOUR MERCH PLUS
We figured they had the solid T-shirts - all of the core items at Madison Square Garden plus some extra. I have a pretty great, loyal customer base, so I had orders on certain things going in before the store even opened. Now, Yeezy is trying on yet another new identity, turning the line’s tees and hoodies into expensive canvases.As a part of the first group let inside the store, what was going through your head? For his most recent collection, he ended up ditching the show format altogether and released a lookbook featuring famous women in the clothes. After that, he brought members of the fashion industry onto an island in New York City where models passed out from the heat. One season, Kanye rented out Madison Square Garden to premiere the new collection.
Kanye’s Yeezy line has mutated many times over the course of its six seasons. Mostly, though, it would serve as a way to get Yeezy tees into a lot more closets, even if not in the form Kanye initially dreamed. There’s an appetite for it, certainly: thanks in large part to Kanye himself, we know that fans will pay more for new and fancier merch than ever before. Turning Yeezy into an upscale Gildan-providing blanks for other musicians in his circle-sounds like a profitable business. Or maybe Kanye is executing a larger-scale pivot to the merch business. Finally, the thinking goes, Kanye can sell his Yeezy clothing at the same pace as his merch. Printing merch on his own Yeezy blanks is a natural marriage of those two elements. But that’s distinct from the goal Kanye’s always shouted about on concert stages: growing his own Yeezy apparel business without the help of Confederate flag graphics, or chunky sleeve prints.
The undeniably successful piece of Kanye’s apparel business has always been the merch, printed with graphics made by or in collaboration with Kanye. The new apparel makes sense given the recent trajectory of Kanye’s apparel endeavors. Footage from Camp Flog Gnaw showed long winding lines of people waiting to buy the merch. And despite some of the recent spoutings of misogynistic alt-right messages, fans weren’t deterred.
Graphic apparel from Kanye West isn’t necessarily novel, but these items had one crucial difference: instead of Gildan tees, these were printed on Yeezy blanks-the gray and brown and green shirts he sells under the Yeezy name, just with fresh new graphics.
So the merch booth displayed short- and long-sleeve tees along with hoodies printed with meandering text designed by Cactus Plant Flea Market. And it wouldn’t have been a Kanye event without new merch to commemorate the occasion. Over the weekend, at Tyler, the Creator’s music festival Camp Flog Gnaw, Kanye and Kid Cudi performed for the first time as their group Kids See Ghosts. Two years later, though, Kanye is starting to use some significantly more expensive canvases. In addition to his latest album, T he Life of Pablo, and lit S aint Pablo concerts, the third season of his clothing line is dropping later this year and the Y eezy Boost sneakers continue to sell out in retail stores all over the world. Pointless.” Printing on blanks is a common technique for merch companies and startup streetwear lines, but Kanye doing it rankled. Kanye West: Saint Pablo Tour Merch Review Yeezy has been killing the game. It’s like writing an article on how an artist sells a $50 canvas for $1 million. “To talk about the source of the shirt misses the point entirely. “The sourcing has nothing to do with the aesthetics or the value of the line,” a source close to Kanye told Page Six in response to the backlash. During the show, he also unveiled the new merchandise pieces for the album (not to be confused with the Yeezy collection), wearing an I Feel like Pablo shirt. The Life of Pablo designs were printed on blank Gildan T-shirts, which only cost a couple bucks each. But after waiting hours for the goods, not all the fans who got their hands on the merch were happy with what they felt. When Kanye released his Life of Pablo merch in 2016, fans snaked around blocks in cities across the world hoping to get their hands on $55 tees and $108 hoodies.
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